May 15, 2017

New Zealand is not a major imported wine source in China in terms of volume, with less than 1 percent of the market in 2016, but hits far above its weight when it comes to value.

According to China Customs stats for bottled still wine, New Zealand ranked thirteenth as an import source last year with 2.8 million bottles, up 16 percent from 2015. But for value, it ranked ninth, leap-frogging larger suppliers such as Portugal and Germany in terms of total value, topping the two biggest sources, France and Australia, in terms of value per bottle, and blowing away traditional powerhouses like Italy and Spain. Italy, for example, had 12 times more volume but less than six times more value, while Spain had 33 times more volume but only seven times more value.


Pure Discovery China - May Roadshow - Beijing

China, Wednesday 17 May 2017
Park Hyatt, 2 Jianguomenwai Street, Chaoyang, Beijing


Pure Discovery China - May Roadshow - Shanghai

China, Friday 19 May 2017
Okura Garden Hotel, 58 Maoming Road, Shangh


Pure Discovery China - May Roadshow - Guangzhou

China, Tuesday 23 May 2017
Mandarin Oriental, 389 Tianhe Road, Guangzhou


New Zealand Food and Wine Connection

Hong Kong, Thursday 25 May 2017
The Seafood Room. Street: 26/F, Tower 535, 535 Jaffe Rd, Causeway Bay, Hong Kong

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