According to China Customs stats for bottled still wine, New Zealand ranked thirteenth as an import source last year with 2.8 million bottles, up 16 percent from 2015. But for value, it ranked ninth, leap-frogging larger suppliers such as Portugal and Germany in terms of total value, topping the two biggest sources, France and Australia, in terms of value per bottle, and blowing away traditional powerhouses like Italy and Spain. Italy, for example, had 12 times more volume but less than six times more value, while Spain had 33 times more volume but only seven times more value.
Pure Discovery China - May Roadshow - Beijing
Pure Discovery China - May Roadshow - Shanghai
Pure Discovery China - May Roadshow - Guangzhou
New Zealand Food and Wine Connection
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